{"title":"Simona","description":"\u003cp\u003eOur brand identity is rooted in elevated casuals effortless pieces designed for women who value comfort and chic style. We create thoughtfully crafted everyday wear that feels relaxed, refined and blend clean silhouettes with soft, breathable fabrics.\u003c\/p\u003e\n\u003cp\u003eOur design philosophy centers on ease and versatility, offering comfortable wear that transitions seamlessly from day to night. Inspired by laid-back lifestyles and modern femininity, our collections prioritize wearability, timelessness and confidence.\u003c\/p\u003e\n\u003cp\u003eWe believe elevated casuals should feel natural on the body and empowering to wear, making fashion less about excess and more about feeling good and authentic sense of\u003cbr\u003estyle.\u003c\/p\u003e","products":[{"product_id":"edna","title":"Edna","description":"\u003cp\u003eA bold two-piece Ankara set defined by an asymmetrical off-shoulder crop top and a matching mini skirt with a dramatic flowing overlay. The design balances structure and movement, with the fitted crop top creating a clean sculpted frame while the skirt introduces volume and fluidity through its extended overlay panel.\u003cbr\u003e\u003cbr\u003eRendered in a vibrant mix of brown, purple, mint green, and cream tones, the Ankara fabric delivers visual richness through its layered colour composition and cultural expression. Each set may feature slight variations in pattern placement depending on fabric cutting, making every piece subtly unique while maintaining the same overall design direction.\u003cbr\u003e\u003cbr\u003eThe silhouette remains consistent across production, with the same construction, fit, and design detailing preserved in every piece. This ensures the style, structure, and overall aesthetic remain unchanged regardless of print variation.\u003cbr\u003e\u003cbr\u003eThe off-shoulder neckline enhances the feminine framing of the design, while the asymmetric structure reinforces its modern, fashion-forward identity. It is designed as a statement ensemble for celebratory occasions, cultural events, social gatherings, and expressive styling moments where bold print and silhouette take priority.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eNote\u003c\/strong\u003e\u003c\/span\u003e: Ankara print may vary slightly based on fabric availability. The style and design remain consistent across all pieces.\u003c\/p\u003e","brand":"Simona","offers":[{"title":"4","offer_id":54638662091091,"sku":"Edna-t-purple-4","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":54638662123859,"sku":"Edna-t-purple-6","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":54638662156627,"sku":"Edna-t-purple-8","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":54638662189395,"sku":"Edna-t-purple-10","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":54638662222163,"sku":"Edna-t-purple-12","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":54638662254931,"sku":"Edna-t-purple-14","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"16","offer_id":54638662287699,"sku":"Edna-t-purple-16","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":54638662320467,"sku":"Edna-t-purple-18","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"20","offer_id":54638662353235,"sku":"Edna-t-purple-20","price":62.0,"currency_code":"GBP","in_stock":true},{"title":"22","offer_id":54638662386003,"sku":"Edna-t-purple-22","price":62.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/5300\/0275\/files\/edna_siimona_1_2026.png?v=1787228427"},{"product_id":"odeva","title":"Odeva","description":"\u003cp\u003eAn elegant two-piece set crafted with an off-shoulder ruffle crop top paired with a flowing high-waist maxi skirt. The design is rooted in softness and structure, balancing delicate detailing with a long, fluid silhouette that moves effortlessly with the body.\u003cbr\u003e\u003cbr\u003eThe crop top features a sculpted off-shoulder neckline with layered ruffle detailing that introduces soft volume across the upper frame while maintaining a refined and structured finish. It highlights the collarbone subtly, creating an elegant and feminine focal point.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe high-waist maxi skirt extends into a full-length flowing silhouette designed to drape gracefully, enhancing movement and proportion. Subtle detailing ensures the focus remains on the clean construction, fluidity, and overall silhouette rather than excess ornamentation.\u003cbr\u003e\u003cbr\u003eDesigned for special occasions, formal gatherings, celebrations, and refined social settings, the piece delivers a timeless yet contemporary presence defined by elegance, structure, and fluid movement.\u003c\/p\u003e","brand":"Simona","offers":[{"title":"4","offer_id":54859285594451,"sku":"Odeva-t-white-4","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":54859285627219,"sku":"Odeva-t-white-6","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":54859285659987,"sku":"Odeva-t-white-8","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":54859285692755,"sku":"Odeva-t-white-10","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"12","offer_id":54859285725523,"sku":"Odeva-t-white-12","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"14","offer_id":54859285758291,"sku":"Odeva-t-white-14","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"16","offer_id":54859285791059,"sku":"Odeva-t-white-16","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"18","offer_id":54859285823827,"sku":"Odeva-t-white-18","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"20","offer_id":54859285856595,"sku":"Odeva-t-white-20","price":72.0,"currency_code":"GBP","in_stock":true},{"title":"22","offer_id":54859285889363,"sku":"Odeva-t-white-22","price":72.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/5300\/0275\/files\/odeva_siimona_3_2026.png?v=1788791002"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/5300\/0275\/collections\/simona_lifestyle_11.jpg?v=1788952902","url":"https:\/\/www.pjmsanko.com\/collections\/simona.oembed","provider":"SANKO","version":"1.0","type":"link"}